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FMCG firms to remain in slow lane as rural consumption hits 7-year low, says Nielsen

Updated : October 18, 2019 11:16 AM IST

Nielsen has retained its annual growth forecast for 2019 for the FMCG market at 9-10 percent.
Rural India, which contributes 36 per cent to overall FMCG spends, has had its worst performance in seven years.
FMCG firms to remain in slow lane as rural consumption hits 7-year low, says Nielsen

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