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FMCG cos bet big on ecommerce, eye online-exclusive product launches

Updated : February 19, 2021 05:43 PM IST

FMCG major Marico, in the last two quarters, saw contribution from ecommerce to sales increase to 8 percent from around 5 percent a year ago.
Homegrown FMCG major Dabur, on the other hand, saw its ecommerce sales grow by 150 percent in Q3.
HUL, on the other hand, saw its ecommerce sales double in Q2 and Q3 on a year-on-year basis.

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