Flipkart shuts down Jabong to focus on Myntra, says report
Updated : February 05, 2020 11:44 AM IST
Users are now being redirected to Myntra from the Jabong app and website.
The move follows a June 2019 report that Flipkart was lowering Jabong's marketing spending and redirecting users to Myntra with attractive incentives.
This initiative will help Flipkart consolidate operations and make its marketing budget efficient, say experts.