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Eyeing largest market share in online market, says Arvind

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Arvind Fashion, which is the demerged entity of Arvind and contains the branded and retail business, will list in a few weeks on the stock exchanges as the demerger is expected to be completed soon

Arvind Fashion, which is the demerged entity of Arvind and contains the branded and retail business, will list in a few weeks on the stock exchanges as the demerger is expected to be completed soon, said Kulin Lalbhai, ED of Arvind. “In Q3 we had industry-leading growth where overall growth was 24 percent but in our 2 big segments which is our Power brand segment and speciality retail segment we grew by 28 percent," he said.
“So the portfolio is doing very well, it’s in the sweet spot of casual youth structural growth market,” he added.
He further said that the company expects beauty brand 'Sephora' to touch Rs 500 crore in the coming months.
On e-commerce front, Lalbhai said, “Online channel is seeing exponential growth, a lot of consumption is moving online and as a company, our ambition is that we should have amongst the largest market share of the online fashion market.”
“The other bright spot for the company is our own omnichannel efforts and we have seen huge growth there, in fact in Q3 we saw 6x growth in our omnichannel efforts over last year and in the years to come we believe at least 15-20 percent of our online business will be our own controlled omnichannel,” he added.
“Between our own omnichannel efforts and a third party, we will continue to grow the fastest in the online channel perhaps next year itself it could account 17-18 percent of our overall business,” he further added.