Everything you should know about Alibaba's Singles' Day shopping festival
Updated : November 12, 2019 10:28 AM IST
The 24-hour shopping event is akin to Black Friday and Cyber Monday in the United States and has become a highlight of China's e-commerce industry, with other retailers running concurrent promotions.
China on its own represents 54.7 percent of the global e-commerce market.
The rapid growth of Alibaba and JD.com has tracked that of China's economy and the expansion of its middle class over the past two decades.
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