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Everything you should know about Alibaba's Singles' Day shopping festival

Updated : November 12, 2019 10:28 AM IST

The 24-hour shopping event is akin to Black Friday and Cyber Monday in the United States and has become a highlight of China's e-commerce industry, with other retailers running concurrent promotions.
China on its own represents 54.7 percent of the global e-commerce market.
The rapid growth of Alibaba and JD.com has tracked that of China's economy and the expansion of its middle class over the past two decades.
Everything you should know about Alibaba's Singles' Day shopping festival
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