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Ecommerce curbs could hit online sales by $46 billion by 2022: PwC draft analysis

Updated : January 17, 2019 06:13 AM IST

Under the changes, ecommerce firms in India will from Feb. 1 not be able to sell products via companies in which they have an equity interest or push sellers to sell exclusively on their platforms.
Announced in December, just months before a general election due by May this year, the rules were seen as an attempt by Prime Minister Narendra Modi's government to appease millions of small traders and shopkeepers, who form a key voter base and say their businesses have been threatened by global online retailers.
Ecommerce curbs could hit online sales by $46 billion by 2022: PwC draft analysis

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