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E-commerce companies focus on small towns to fuel job opportunities

Updated : August 04, 2019 05:12 PM IST

Small towns are becoming the driving force behind e-commerce growth in the country as online retailers are targeting last mile connectivity and are increasingly focusing on getting the small-town Indian customer to shop online.
The sectors that are expected to grow to include logistics, e-wallets, FMCG, and retail as these industries have been focusing on tier II and tier III cities growth and have seen customer base grow faster in comparison to metro cities.
E-commerce companies focus on small towns to fuel job opportunities

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