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Coty takes $600 million bet on reality star Kylie Jenner's beauty brands

Updated : November 18, 2019 10:03 PM IST

Coty is seeking to revitalize sales on the back of its broad global distribution
Coty is also banking on Jenner’s more than 270 million social media followers to attract a younger audience
Coty takes $600 million bet on reality star Kylie Jenner's beauty brands

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