NIFTY 50

Coke eyeing cannabis-infused drink market

Updated : September 18, 2018 06:31 AM IST

The discussions over a possible product tie-up, reported by Canadian financial channel BNN Bloomberg, could open a new front in Coke’s battle to overcome sluggish demand for its sugar-heavy sodas by diversifying into coffee and health-focused drinks.
Both Coke and Aurora, in separate statements, said they were interested in cannabidiol infused beverages but could not comment on any market speculation.
Coke eyeing cannabis-infused drink market

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