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Big brands bet on World Cup fever in India, where cricket is "religion"

Updated : June 28, 2019 01:30 PM IST

About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
From ride-hailing firm Uber to tech giant Samsung Electronics and snacks maker Mondelez, companies are banking on television, radio and online campaigns, as well as live fan events, to woo cricket-mad consumers.
The surge in advertisement spending during the six-week tournament that runs until July 14 could boost consumer demand and help India's economy run out its slowest period of growth in four years, analysts say.
Big brands bet on World Cup fever in India, where cricket is

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