Retail Amazon rivals ride on Prime Day marketing as protests unfold Updated : July 16, 2019 06:23 AM IST Walmart Inc, Target Corp and eBay Inc all run their own special promotions to coincide with the annual sale, which this year Amazon has stretched to two days. Target announced deal days which will run on the same days as Prime Day - July 15 and 16. Walmart offered promotions from July 14th-17th, while eBay announced a July 15 "crash sale." The mid-summer shopping event is estimated to bring in $5.8 billion in sales this year for Amazon globally, compared to $3.9 billion last year, according to Coresight Research. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.