Amazon India say services boosting large appliance sales
Updated : October 16, 2018 08:24 AM IST
The bulk of orders for goods such as washing machines and refrigerators came from India's smaller towns and cities, said Amit Agarwal, adding offerings like extended warranties and same day installation paid off.
Smartphones were the largest selling category in terms of value, while fashion was the biggest by units sold, he said.
Prime, Amazon's loyalty programme that offers faster delivery, and free music and video streaming services, has helped Amazon attract tens of millions in India, making it Amazon's fastest-growing Prime market globally.