Retail

Amazon India looks to tap smaller towns, villages to boost festive sales: report

Updated : September 18, 2018 10:17 AM IST

The company told the paper that its strategy included better after-sales services and multiple finance options.

The company is looking to launch its website in more languages as well.

E-commerce major Amazon India is looking to provide more than 6,000 affordable goods to customers in tier-III towns through its portal with easy finance options, Business Standard reported.

Through the annual festive sale called the Great Indian Sale, the e-tailer is making an effort to provide more affordable goods in its bid to tap potential buyers in smaller towns and villages, the report said.

The company told the newspaper that its strategy included better after-sales services and multiple finance options.

"While initiatives in tier-I markets during the sale season would continue, we are concentrating on giving tier-III and the rest the best festive sale experience possible," Kaveesh Chawla, director, category management of Amazon India, told the newspaper.

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Amazon India looks to tap smaller towns, villages to boost festive sales: report

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