Business After double-digit growth in Q1, is HUL poised for further margin expansion? Updated : July 18, 2018 11:16 AM IST The company’s operational growth was led by improved gross margins, the money it directly makes per product before all the other expenses the company incurs. HUL’s gross margins improved 200 bps to 54 percent led by product mix, judicious pricing and cost savings programme. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.