Retail A brick-and-click model to help consumer businesses Updated : April 30, 2020 04:52 PM IST Brick-and-click (or omnichannel) is a model in which a business operates through both an online portal and a physical outlet. Businesses, as they revive and rebuild, will have to act not just in their own interests, but also in the interests of India’s people and its economy. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.