Hearty Mart was launched in February 2004. Our vision was bringing convenience to the locality.
I was fortunate to work on a raft of brands thanks to a long advertising and media career. Stories of brand development have long fascinated me. But the desire to launch a brand of my own did not happen until one day when I accompanied my then employer to a communications B-School.
I was so impressed by his presentation the dream of emulating him took shape in my mind. Not long after, I decided to bid adieu to my professional career and look for viable options of entrepreneurship. I wasn’t just going to launch a business. I was about to launch a brand.
My fascination with brands has continued in my entrepreneurial journey as well. Below are my thoughts on what goes into brand development and the steps needed to manage and sustain brands.