50 years on, McDonald's and fast-food evolve around Big Mac
Updated : July 31, 2018 06:21 AM IST
The company is celebrating the 1968 national launch of the double-decker sandwich whose ingredients of "two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun" were seared into American memories by a TV jingle.
The milestone for the Big Mac shows how much McDonald's and the rest of fast-food have evolved around it.
In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh restaurants. Later, he acknowledged the Big Mac's similarity to a popular sandwich sold by the Big Boy chain.
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