Retail Your soap could be about to get cheaper Updated : May 22, 2019 01:58 PM IST According to sources, FMCG companies have started pushing promotional packs of soaps at special price points to lure customers into buying. The discounts come after the FMCG companies, in the fourth quarter of FY19, saw soft volume growth and a slowdown in rural consumption. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.