Real Estate Technology and real estate must blend together to flourish Updated : July 30, 2018 06:52 PM IST According to a study by Assocham, Indian real estate companies spend an estimated Rs 2,500 crore on marketing every year. Real estate organisations willing to excel would need to use technology for successful interpretation of the data, providing them an insight into their customers, Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.