Economy Real Estate Myth #9: IPO-style allotment is a very apt strategy for marketing realty Updated : July 17, 2019 12:28 PM IST In IPO for securities, all shares on sale are identical and have similar valuations and offer same benefits to all purchasers. The emotional element in home buying creates an imperfection in the property market. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.