Business Customers base affordable house buying decision on property cost, brand name of developer Updated : July 29, 2019 10:02 PM IST Opportunity to move to a better location and increase in family size are the other major reasons for purchasing affordable housing. Customers of affordable housing are highly value-conscious and the focus is more on developer credibility. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.