Politics In reversal, Hallmark will reinstate same-sex marriage ads Updated : December 16, 2019 01:21 PM IST The earlier decision by Crown Media, Hallmark's parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.