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Politics

Brand Modi — Key lessons in brand-building from the prime minister on his birthday

Updated : September 18, 2019 12:42 PM IST

PM Mod's strategy is to make the populace feel more visible by building a personal connection with them while projecting himself as an unwavering paternal figure in their lives.
He manages to strike the right balance between his image as a decisive leader and his projection of being a common man.
Brand Modi — Key lessons in brand-building from the prime minister on his birthday

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