• SENSEX
    NIFTY 50
Technology

Apple spruces up Macs, iPad Pros and raises prices

Updated : October 31, 2018 07:46 AM IST

Apple Inc refreshed some of its lesser-known products at a New York event on Tuesday, adding iPhone features like facial recognition to the iPad Pro and faster processors and better displays to some Mac computers that had gone years without a major update.

The devices will hit stores on Nov. 7. Counting new iPhones and Apple Watches released last month, Apple will have more than half a dozen new products on shelves for the holiday shopping season, many at higher prices than previous models.

The Cupertino, California, company introduced new versions of the iPad Pro, its higher-end tablet that competes with Microsoft Corp's Surface, with thinner bezels and more screen space, along with the face unlock system found on Apple's newer iPhones.

Prices for the iPad Pros increased to $799 and $999 for 11- and 12.9-inch models, though Apple plans to keep an older 10.5-inch version on sale for $649.

Apple unveiled the updates at an opera house at the Brooklyn Academy of Music, calling the venue a haven for creative activity. The company has been working to win back professionals like graphic designers targeted by Microsoft with its Surface tablets, which have gained market share this year.

Apple also played up software partnerships with Adobe Inc and Autodesk Inc , whose programs will now work on Apple's iPad Pro.

Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook introduces the new iPad Pro during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook introduces the new iPad Pro during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple's logo is seen outside flagship store downtown Milan, Italy, October 23, 2018. REUTERS/Stefano Rellandini/File Photo
Apple's logo is seen outside flagship store downtown Milan, Italy, October 23, 2018. REUTERS/Stefano Rellandini/File Photo
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook speaks during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook tries out the new iPad Pro as singer Lana Del Rey (middle) looks on during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Apple CEO Tim Cook tries out the new iPad Pro as singer Lana Del Rey (middle) looks on during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Attendees try out the new MacBook Air during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Attendees try out the new MacBook Air during an Apple launch event in the Brooklyn borough of New York, US, October 30, 2018. REUTERS/Shannon Stapleton
Published : October 31, 2018 07:46 AM IST
Live TV

recommended for you

Ask Our Experts CNBC TV18

Advertisement