Apple spruces up Macs, iPad Pros and raises prices
Updated : October 31, 2018 07:46 AM IST
Apple Inc refreshed some of its lesser-known products at a New York event on Tuesday, adding iPhone features like facial recognition to the iPad Pro and faster processors and better displays to some Mac computers that had gone years without a major update.
The devices will hit stores on Nov. 7. Counting new iPhones and Apple Watches released last month, Apple will have more than half a dozen new products on shelves for the holiday shopping season, many at higher prices than previous models.
The Cupertino, California, company introduced new versions of the iPad Pro, its higher-end tablet that competes with Microsoft Corp's Surface, with thinner bezels and more screen space, along with the face unlock system found on Apple's newer iPhones.
Prices for the iPad Pros increased to $799 and $999 for 11- and 12.9-inch models, though Apple plans to keep an older 10.5-inch version on sale for $649.
Apple unveiled the updates at an opera house at the Brooklyn Academy of Music, calling the venue a haven for creative activity. The company has been working to win back professionals like graphic designers targeted by Microsoft with its Surface tablets, which have gained market share this year.
Apple also played up software partnerships with Adobe Inc and Autodesk Inc , whose programs will now work on Apple's iPad Pro.