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Christmas tree farmers in US aim to boost sales via social media

Updated : December 14, 2018 02:10 PM IST

Christmas tree farmers across the US are worried about their dwindling market base. Around 80 percent of Americans who own a Christmas tree now have an artificial one. To combat this trend, Christmas tree farmers have joined forces as the Christmas Tree Promotion Board and are running a social media ad campaign this holiday season to tout the benefits of a real evergreen. The campaign, called "It's Christmas. Keep It Real!" is funded by a 15-cent fee that tree farmers pay for each tree they harvest.

An ornament hangs on an artificial Christmas tree at the Balsam Hill Outlet store in Burlingame, California. (AP Photo/Eric Risberg)
An ornament hangs on an artificial Christmas tree at the Balsam Hill Outlet store in Burlingame, California. (AP Photo/Eric Risberg)
A man looks at artificial Christmas trees for sale at the Balsam Hill Outlet store. (AP Photo/Eric Risberg)
A man looks at artificial Christmas trees for sale at the Balsam Hill Outlet store. (AP Photo/Eric Risberg)
Stephen Pieraldi, left, gets assistance purchasing an artificial Christmas tree at the Balsam Hill Outlet store (AP Photo/Eric Risberg)
Stephen Pieraldi, left, gets assistance purchasing an artificial Christmas tree at the Balsam Hill Outlet store (AP Photo/Eric Risberg)
Balsam Brands founder and CEO Mac Harman poses with artificial Christmas trees. (AP Photo/Eric Risberg)
Balsam Brands founder and CEO Mac Harman poses with artificial Christmas trees. (AP Photo/Eric Risberg)
A woman gets assistance purchasing an artificial Christmas tree at the Balsam Hill Outlet store. (AP Photo/Eric Risberg)
A woman gets assistance purchasing an artificial Christmas tree at the Balsam Hill Outlet store. (AP Photo/Eric Risberg)
A salesperson displays the price tag of an artificial Christmas tree at the Balsam Hill Outlet store in Burlingame, California. (AP Photo/Eric Risberg)
A salesperson displays the price tag of an artificial Christmas tree at the Balsam Hill Outlet store in Burlingame, California. (AP Photo/Eric Risberg)
Casey Grogan, owner of Silver Bells Tree Farm and president of the Pacific Northwest Christmas Tree Association, trims a noble fir at his 400-acre Christmas tree farm. (AP Photo/Gillian Flaccus)
Casey Grogan, owner of Silver Bells Tree Farm and president of the Pacific Northwest Christmas Tree Association, trims a noble fir at his 400-acre Christmas tree farm. (AP Photo/Gillian Flaccus)
Christmas trees sit in a dirt lot at Silver Bells Tree Farm in Silverton. (AP Photo/Gillian Flaccus)
Christmas trees sit in a dirt lot at Silver Bells Tree Farm in Silverton. (AP Photo/Gillian Flaccus)
Tommy Lee, a sixth-generation tree farmer at Lee Farms helps Jason Jimenez and his sons carry the Douglas fir they selected off the tree lot. (AP Photo/Gillian Flaccus)
Tommy Lee, a sixth-generation tree farmer at Lee Farms helps Jason Jimenez and his sons carry the Douglas fir they selected off the tree lot. (AP Photo/Gillian Flaccus)
Felipe Delgado, an employee at Silver Bells Tree Farm loads Christmas trees onto a conveyor belt and into a semi-trailer for transport to Los Angeles and San Diego, where they will be sold at tree lots. (AP Photo/Gillian Flaccus)
Felipe Delgado, an employee at Silver Bells Tree Farm loads Christmas trees onto a conveyor belt and into a semi-trailer for transport to Los Angeles and San Diego, where they will be sold at tree lots. (AP Photo/Gillian Flaccus)
Rosa Villarreal and Jason Jimenez along with their three sons admire a Christmas tree at Lee Farms in Tualatin. (AP Photo/Gillian Flaccus)
Rosa Villarreal and Jason Jimenez along with their three sons admire a Christmas tree at Lee Farms in Tualatin. (AP Photo/Gillian Flaccus)
Published : December 14, 2018 02:10 PM IST
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