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    Five celebrity NFTs that give back to the society

    Five celebrity NFTs that give back to the society

    Five celebrity NFTs that give back to the society
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    By CNBCTV18.com  IST (Updated)

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    Non-fungible tokens (NFTs) have become synonymous with wealth and status, especially with so many celebrities paying top dollar for these digital assets. Actors, singers and star athletes often make headlines with their record NFT purchases, leaving the general audience amazed with the kind of prices these artworks command. However, not much attention is given to celebrities using NFTs for a good cause. This is surprising given that so many Hollywood stars and artists have used these digital assets to give back to society. Moreover, as per January data from The Giving Block, NFTs make up over 30 percent of crypto donations. Keeping this in mind, let’s look at some celebrity NFT projects that created value for society and the well-being of others-

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    Kate Moss – Drive/Sleep/Walk with Kate | Kate Moss recently auctioned three video NFTs of herself sleeping, walking, and driving. She wanted to use NFTs to set a precedent for women and online ownership via blockchain technology. She believes it can give women authority over their image and receive rightful compensation for their usage and distribution. The proceeds from the sale of the NFTs would go to Gurls Talk, a mental health charity organisation that helps women to discuss difficult issues. (Image: Shutterstock)

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    Cara Delevingne – Poetry video| In May 2021, supermodel Cara Delevingne partnered with anonymous artist, ChemicalX to release a unique NFT video. The artwork is titled ‘Mine’ and features Delevingne reciting a poem centred around her vagina. The poem is based on the themes of ownership and female empowerment. All the proceeds from the sale of this NFT would go to the Cara Delevingne Foundation; a non-profit organisation that supports the LGBTQ community, women’s rights, and environmental and mental health causes. (Image: Shutterstock)

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    Shaquille O’Neal – Shaq Gives Back | Shaq Gives Back features 10,000 unique NFTs. Each of these NFTs is an image of Shaq sporting different costumes, team jerseys, accessories, and even food items. Within 24 hours of its release, the collection raised USD 2 million. The proceeds would go to the Shaq Foundation, which has partnered with the Boys & Girls Clubs of America to help needy children across the US. (Image: Shutterstock)

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    Shawn Mendes – Wonder | When musician Shawn Mendes released his album Wonder, he partnered with NFT company Genies to release a set of digital products, including necklaces and earrings in the form of NFTs. The profits were used by the Shawn Mendes Foundation and Wonder Grants program to support young creators. The collection had raised over USD 10 million within ten minutes of release. (Image: Shutterstock)

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    Jack Dorsey – The First Ever Tweet | Anyone who follows the crypto market will know about Jack Dorsey’s first tweet NFT. It was sold for a whopping USD 2.9 million. Most people are also aware that the person who bought the NFT tried to resell it, and the highest offer he received was just over USD 6,200. However, most of us are probably unaware that when Jack Dorsey first sold the NFT, he announced that all the earnings would be converted into BTC and donated to help fight COVID-19 in Africa. THIS IS A PARTNERED POST. (Image: Shutterstock)

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