Personal Finance Amfi signs Sachin Tendulkar, MS Dhoni for mutual funds campaign Updated : January 30, 2020 06:18 PM IST Currently, there are 44-players in the mutual fund industry, which manages assets to the tune of over Rs 26 lakh crore. Longer-term approach be it, in cricketing career or in mutual fund investments can deliver rich dividends be it for cricketers or investors, alike, says Nilesh Shah of Amfi Amfi chief executive N S Venkatesh said this is the right time to take the conversation with retail investors across the country to the next level by engaging the cricketing icons. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.