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By Hemanth Rao Mar 27, 2023 9:40:10 AM IST (Updated)
The Indian whisky market overtook France as the largest consumer of Scotch whisky last year. This ties-in very well with the narrative of the younger generation entering the whisky space, women finding their comfort with whisky, and craft whisky starting to evolve in the region, writes Hemanth Rao, Founder of Single Malt Amateurs Club.
A couple of months ago an article confirming that India rules the roost in terms of Scotch whisky consumption by volume set the whisky groups in the country ablaze and perhaps a moment of pride.
Yes, the Indian whisky market overtook France as the largest consumer of Scotch whisky last year. This ties-in very well with the narrative of the younger generation entering the whisky space, women finding their comfort with whisky, and craft whisky starting to evolve in the region.