Every now and then, a company emerges out of the blue and turns a market on its head. These are brands that are able to connect the dots and see the big picture. They are able to spot early on vital trends that are likely to play out in the future. They have a knack of presaging consumer habits and solving the pain points. They have the foresight to explore the fault lines and conflicts shaping their industries.
These brands focus on strategic expansion beyond traditional boundaries. They innovate by taking new approaches to the customer experience.
These are the Disruptors.
CNBC-TV18 and CNBCTV18.com are launching a TV and web series that will tell you the exciting stories of young achievers who have created innovative brands and disrupted the market to become genuine game changers in India. Disruptors is a collection of brands that have used new technology, smart strategies or pure business acumen to change the way we live today. They have carved a niche within an existing category or created a new one of their own.
Each episode will feature one such successful company and the individuals behind it. The list will contain plenty of untold tales, the victories—small and big—of the founders, and behind-the-scenes accounts of their incredible journey. Join us for great conversations on brand strategy, business growth and building customers. Disruptors will decode the secrets and what it takes to become a market leader.