Market ITC shares rally over 4% on Sunrise Foods acquisition Updated : May 26, 2020 12:22 PM IST Sunrise is a market leader in eastern India in the spices category. It may be the largest FMCG purchase done by a company, said Credit Suisse. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.