Business Explained: Why brokers are protesting SEBI’s new margin, share pledge norms Updated : September 04, 2020 11:56 AM IST The new rules mandate the buyer or seller of securities to have 20 percent upfront margin in their account before entering into the transaction. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.