Business Key things to keep in mind while investing during a crisis Updated : August 01, 2020 08:37 PM IST In a crisis, you lose perspective, you lose faith in fundamentals, you start reaching out to experts outsourcing your thinking, says the professor Respect the feedback loops of the market, rather than live in one’s own world and believing the rest of the world is crazy, he said. He offered some powerful advice to younger students and practitioners, from Hamlet – “To Thine Own Self Be true”. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.