Market Karvy vs Investors: Investors and peddlers of dream returns are both at fault when investments go bad, writes Sonal Sachdev Updated : June 25, 2019 07:32 AM IST When it comes to investments, we often forget the basic simple principle: higher returns come with higher risk. And the question to ask is whether investors did enough due diligence before investing their money? When you invest for a higher return, you are taking on higher risk on the eventual return of your principal.