Commodities Here are 5 factors that affect gold pricing Updated : August 12, 2020 10:29 AM IST Be it family occasions or religious festivities, gold has been an integral part of the Indian consumer’s cultural needs. As a physical asset, the yellow metal has been a vital commodity in making jewelry and it is traditionally not viewed by us Indians as a sellable asset. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.