Bajaj Consumer ropes in Bain & Company to push growth of hair oil brands
Updated : April 29, 2019 07:10 AM IST
FMCG firm Bajaj Consumer Care has roped in global management consultancy Bain & Company to speed up the growth of its hair oil brands.
Bajaj Consumer Care Ltd, which was earlier known as Bajaj Corp Ltd, said Bain will help it control costs and form strategies to push growth of its hair oil business.
The company's hair oil brands include Bajaj Almond Drops, Bajaj Kailash Parbat and Bajaj Brahmi Amla.