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The demand for Indian whiskies is not only increasing in India but also globally, as homegrown brands like Amrut, Paul John, Rampur, GianChand , Indri, and Woodburns catching on in a big way.
“With people having tasted plenty of western liquor, now they come to the bar asking for Indian single malts. The popularity of Indian whiskies has been increasing day by day and the truth is that it is really good,” said Joel Scholtens Lindsay, head mixologist, The Blue Bar, Taj Palace, New Delhi.
The demand for Indian whiskey has been growing rapidly. According to data published in 2021 by IWSR, which is the leading source of data and analysis on the global beverage alcohol market, 97.2 percent of the whiskey industry is dominated by Indian whiskies. Further, the overall whiskey market in India is expected to grow at a CAGR of 4.1 percent from 2021-26. According to experts in India, the rise in demand is due to the demand for newer tastes.
“In 2015, if one looked around for Indian single malts in the market, they would find four or five options. In 2021, we undertook a survey to identify the number of single malt variants produced and sold in India and the number was 28! Now, we are looking at close to 35 variants continuing to grow at a steady pace,” said Hemanth Rao, Founder of Single Malt Amateurs Club.