Information Technology People trust human-generated profiles more than artificial intelligence-generated profiles, reveals study Updated : April 27, 2019 05:40 PM IST The research team conducted three experiments, particularly in online marketplaces, enlisting hundreds of participants on Amazon Mechanical Turk to evaluate real, human-generated Airbnb profiles. As AI becomes more commonplace and powerful, foundational guidelines, ethics and practice become vital. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.