Information Technology Government's proposed data protection bill to be significant in building data privacy norms in India: Omidyar Network India Updated : September 12, 2019 09:52 PM IST The report also conducted a survey of consumers and assessed that 60 percent of consumers would prefer to purchase products with companies that have a strong data protection and clear privacy norms. With the government working on the data protection bill, Kudva believes the country will be more conducive to taking data protection from the current Privacy 1.0 to privacy 3.0. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.