Business VIEW: Fair & Lovely will sell just as well after name change Updated : June 25, 2020 03:42 PM IST Fairness solutions, whether provided by the most reputed centres of Ayurveda in the country or by HUL or by Emami, address a need that consumers have identified It is our society that has placed a premium on fairness of skin – especially fairness of face. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.