Healthcare Barriers faced by rural communities in cancer care: What can be done? Updated : August 12, 2020 09:42 AM IST One of the first steps for better cancer care is to bring more awareness about cancer and help them overcome the stigma around it. Nearly 70 percent of the population in India reside in rural areas where there is a severe shortage of cancer care facilities. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.