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US TV drug ads to carry information on prices

Updated : October 15, 2018 11:19 PM IST

The move, which will help consumers find the list prices and out-of-pocket costs for drugs more easily, is aimed at increasing transparency and comes at a time of heightened political scrutiny into drug prices.
The decision, announced by the Pharmaceutical Research and Manufacturers of America (PhRMA), also comes months after President Donald Trump unveiled a "blueprint" of proposed policies to give the government more leverage over prices
US TV drug ads to carry information on prices

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