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Piramal Enterprises ropes in Sourav Ganguly as brand ambassador

Piramal Enterprises ropes in Sourav Ganguly as brand ambassador

Piramal Enterprises ropes in Sourav Ganguly as brand ambassador
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By Bivekananda Biswas  Feb 26, 2020 7:41:58 PM IST (Published)

Piramal Enterprises’ consumer products division on Wednesday announced that it has roped in former Indian cricket captain and BCCI president Sourav Ganguly as the brand ambassador for ‘Polycrol’, its antacid brand.

Piramal Enterprises’ consumer products division on Wednesday announced that it has roped in former Indian cricket captain and BCCI president Sourav Ganguly as the brand ambassador for ‘Polycrol’, its antacid brand.

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Polycrol provides quick relief from acidity and it is available in mint flavour. According to the company, Polycrol is one of India’s leading liquid antacid brands, and is among the top 3 in eastern India, including West Bengal, Assam and Odisha.
Commenting on this association, Nandini Piramal, executive director, Piramal Enterprises, said: “We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol.”
“Sourav, fondly known as ‘Maharaja’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”
Ganguly said: “We love our food and hence are always ready with Polycrol. I feel honoured to be associated with such a credible brand and look forward to creating new success benchmarks.”
The BCCI president said Polycrol has been a household name in the East and has been a part of his family too for many years now.
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