• SENSEX
    NIFTY 50
Business

In pics | Multiplexes prepare for re-opening with new viewing experience

Updated : 2020-07-29 16:58:35

The central government will soon come up with unlock 3 norms. Though it is not clear if the government will allow movie halls to function, PVR has started preparing its multiplexes for moviegoers.

The central government will soon come up with unlock 3 norms. Though it is not clear if the government will allow movie halls to function, PVR has started preparing its multiplexes for moviegoers.
The central government will soon come up with unlock 3 norms. Though it is not clear if the government will allow movie halls to function, PVR has started preparing its multiplexes for moviegoers.
Currently, PVR has 845 screens in 145 properties across seven cities. At PVR Icon in Delhi’s Vasant Kunj, one can see the big screen major getting ready to adapt to the new normal of a post-COVID-19 world. The food court at DLF Promenade in Delhi which abuts PVR ICON was empty on a weekday as footfalls into malls are still below optimum levels. Companies like PVR invoked force majeure clause in their contracts with developers along with other retail tenants.
Currently, PVR has 845 screens in 145 properties across seven cities. At PVR Icon in Delhi’s Vasant Kunj, one can see the big screen major getting ready to adapt to the new normal of a post-COVID-19 world. The food court at DLF Promenade in Delhi which abuts PVR ICON was empty on a weekday as footfalls into malls are still below optimum levels. Companies like PVR invoked force majeure clause in their contracts with developers along with other retail tenants.
A trip to the multiplex is incomplete without a tub of popcorn. PVR plans to put in place a touch less protocol where you can order and pay for your favourite snacks by scanning a QR code.
A trip to the multiplex is incomplete without a tub of popcorn. PVR plans to put in place a touch less protocol where you can order and pay for your favourite snacks by scanning a QR code.
The same kind of protocol will be available when you visit the box office where paper tickets will not be issued anymore.
The same kind of protocol will be available when you visit the box office where paper tickets will not be issued anymore.
Movie halls will see enhanced sanitisation measures which will mean greater turnaround time. Outside, halls and touch points will be rigorous sanitisation.
Movie halls will see enhanced sanitisation measures which will mean greater turnaround time. Outside, halls and touch points will be rigorous sanitisation.
Tickets booked by a group of friends or family will be allowed to sit together. But to maintain social distancing norms, at least one seat will be left vacant between groups or individuals. If you have booked tickets for a 3D movie, then you will need to buy a pair of single-use glasses.
Tickets booked by a group of friends or family will be allowed to sit together. But to maintain social distancing norms, at least one seat will be left vacant between groups or individuals. If you have booked tickets for a 3D movie, then you will need to buy a pair of single-use glasses.
As per government sources, multiplexes have proposed to open with 25 percent seating capacity. Will companies lose money due to such seating norms? PVR Cinemas CEO  Gautam Dutta claims that the impact of social distancing norms on theatre revenues will be minimal.
As per government sources, multiplexes have proposed to open with 25 percent seating capacity. Will companies lose money due to such seating norms? PVR Cinemas CEO  Gautam Dutta claims that the impact of social distancing norms on theatre revenues will be minimal. "Typically we used to operate at 35 to 36 percent capacity in a full week if we combine weekend and weekdays in the pre-COVID-19 era. Don't expect any significant drain on revenue in theatres due to social distancing norms," Dutta told CNBC-TV18. However, he admitted that F&B segment in multiples sector will take time to revive.
The government will release Unlock 3 guidelines before the end of July and multiplex operators believe that time is ripe for the staggered opening of movie halls. PVR plans to open 20 percent screens in the first couple of weeks if the government allowed cinemas to function.
The government will release Unlock 3 guidelines before the end of July and multiplex operators believe that time is ripe for the staggered opening of movie halls. PVR plans to open 20 percent screens in the first couple of weeks if the government allowed cinemas to function. "Planning 100 percent re-opening of screens in 4 to  6 weeks of being allowed to operate. The initial group of moviegoers visiting theatres in the  6-8 weeks will be important for us as they will act as evangelists," Dutta told CNBC-TV18.
Live TV
Advertisement