Punjab National Bank looks to rebrand itself as pan-India bank, says report

Punjab National Bank, the country’s second largest public sector lender, is set to undergo a makeover and rebrand itself as it looks to establish itself as a pan-India bank, the Times of India reported.

The rebranding project was in the pipeline for several months but was put on hold after the Rs 14,000 crore Nirav Modi-Mehul Choksi scandal, from which the bank is recovering, sources told the newspaper.

“The idea is to project the bank as a pan-India bank. With Punjab tag, some people in the South think we are a regional player even though we are the country’s second largest public sector bank. With presence in over 720 towns through 7,000 branches, we have a footprint in almost all district headquarters,” an unnamed bank executive told The Times of India.