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Punjab National Bank looks to rebrand itself as pan India bank, says report

Punjab National Bank looks to rebrand itself as pan-India bank, says report

Punjab National Bank looks to rebrand itself as pan-India bank, says report
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By CNBC-TV18 Aug 7, 2018 8:52:34 AM IST (Published)

The rebranding project was in the pipeline for several months but was put on hold after the Rs 14,000 crore Nirav Modi-Mehul Choksi scandal, from which the bank is recovering, The Times of India reported.

Punjab National Bank, the country’s second largest public sector lender, is set to undergo a makeover and rebrand itself as it looks to establish itself as a pan-India bank, the Times of India reported.

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The rebranding project was in the pipeline for several months but was put on hold after the Rs 14,000 crore Nirav Modi-Mehul Choksi scandal, from which the bank is recovering, sources told the newspaper.
“The idea is to project the bank as a pan-India bank. With Punjab tag, some people in the South think we are a regional player even though we are the country’s second largest public sector bank. With presence in over 720 towns through 7,000 branches, we have a footprint in almost all district headquarters,” an unnamed bank executive told The Times of India.
 
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