Paytm, the country's digital financial services company, on Thursday said that it is offering a digital, contactless and safe cinema experience to moviegoers. The company has been closely working with all theatre managements to ensure that hall premises are safe for patrons, Paytm said in a statement.
Paytm is also giving a limited period buy one get one free movie ticket offer in partnership with PVR Cinemas to bring back the excitement and fervor around new releases, it added.
The company said that it is empowering the audience with all safety and contactless measures including incorporating innovative features from the Mini App Store to instill confidence in everyone to head back to theatres.
While the Mini App Store can be used to book a cab or order rent a two-wheeler, refreshments can be bought using Paytm Wallet, Paytm UPI, cards at the food counter making the experience completely cashless.
Paytm on the app and website will show socially distanced seat layout along with other information about a particular movie hall including thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members. The company said that patrons at any point would not have to queue in front of the box-office, entrance, food counters to avail of services for a complete cashless and contactless cinema experience.
Paytm spokesperson said, "This is an important step in bringing a level of normalcy and helping the economy bounce back. The reopening of theatres will help lakhs of employees of multiplexes and single screens to get back their livelihood. Also, citizens who have been confined to their homes and miss watching movies on the big screen will again have a reason to step out. We want to ensure that their whole experience of going out is safe."
The company said that there has been a lot of anticipation around the opening of movie theatres as in the month of September, 70 percent of the Paytm users visiting the platform searched for upcoming releases in the movies section.