By CNBCTV18.com Contributor IST (Published)
Mini
The rapid growth of neo banks in India shows that the country's netizens welcome the new digital wave produced by the Coronavirus. They have transformed the era of physical banking to carry the unbanked to the mainstream, and are bound to expand both in terms of use and popularity.
The Neo Banks are virtual banks that are operated online. A bank that's completely digital instead of being physical. Neo banking provides a complete experience of digital banking through mobile applications.
Neo banks offer solutions in ways that conventional banks do not, with the key objective of providing a smooth customer experience. They are cheaper, quicker, and can leverage a single network with the entire financial portfolio.
It's no secret that conventional banks are at the frontline of increasing rivalry from many digital world areas. Neo banks are expanding exponentially, leveraging state-of-the-art technologies to win over consumers who expect financial services that are easier, quicker, and more efficient. Neo-banks have been the next big thing in fintech in recent years.
Neo banks have the following five segments:
The customer service of Neo Banks depends on a mix of chatbots and AI to provide flexible, automated, online support. In contrast, conventional banks rely on customer support in person or by telephone. Since neo banks are fully digital, a customer opens up a large window of benefits.
Reasons why neo banks are the need of the hour
Hassle-free banking services
In a conventional bank, everybody understands and has been through the pain of opening an account. Of course, this approach has become more straightforward, but still, the rigidity is not gone. Creating an account with new banks eliminates this tediousness.
Neo bank, as mentioned, is a fully digital bank, removing the likelihood of a storefront. So, without going anywhere, users can create an account. Neo bank is entirely mobile-friendly, making this process simple, and the account is ready in a very short period.
Soothing user interface
Neo Banking is all about customer experience, as mentioned above. This customer-oriented banking facility offers an interface that is highly user-friendly and easy to understand and run. Neo banking apps are responsive, crisp, and consumers need them to be well crafted.
Innovation-first attitude
Traditional banking has to follow a creative mentality instead of merely keeping track of the ever-evolving modern landscape. The industry will expand immensely by prioritising innovative technologies, from educating senior executives to hiring digital-first experts.
Advanced security level
When it comes to digital purchases, security is and always will be the most worrying aspect. 2FA (2-factor authorisation), biometric authentication, RBAC (Role-Based Access Control), encryption technologies, and other security measures to secure consumer data, are introduced by the Neo bank program.
Supporting Clients
Neo banks provide their clients with round-the-clock customer service by leveraging chatbots and robo-advisors that provide automated advice based on their purchase history. Artificial Intelligence (AI) based algorithms allow neo-banks to unobtrusively tap emerging consumer demands and deliver personalised solutions that better suit their needs.
The neo banking path ahead
New-age fintech, technology firms, and non-banking entrants have begun to expand sustainably with competition mounting among conventional banks. Neo banks, however, manage critical impediments in terms of laws, legislation, and enforcement. Sight, cyber defence, API integration, and innovative software and services are the essential elements of their performance.
By offering a comprehensive solution for all banking needs, these banks have widely opened the doors to smooth incorporation into APIs. This is a crucial time for banks and financial institutions to benefit from technological expansion and transform the old-fashioned operational structure of banking with the new-gen neo banks.
Neo banks are now growing in India and disrupting conventional banking models. Their prominence has grown in a comparatively short period, becoming the future of banking. In turning India digital and providing customers with a comprehensive, analytical-oriented, and all-in-one kind of banking experience, neo banks will play a key role.
—Kapil Rana is the Founder & Chairman of HostBooks Ltd. Views are personal
(Edited by : Ajay Vaishnav)
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