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Online retailers create their own brands

Updated : March 30, 2018 03:15 PM IST

Online retailers are creating their own brands for the same reason brick-and-mortar stores have long done so.
They make a bigger profit, and the items help attract and keep customers. Jet.com launched Uniquely J last fall.
Amazon now has Wickedly Prime, AmazonBasics and several other brands.
Online retailers create their own brands

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