Entrepreneurship Online retailers create their own brands Updated : March 30, 2018 03:15 PM IST Online retailers are creating their own brands for the same reason brick-and-mortar stores have long done so. They make a bigger profit, and the items help attract and keep customers. Jet.com launched Uniquely J last fall. Amazon now has Wickedly Prime, AmazonBasics and several other brands. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.