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One life lesson Tim Cook learned from his mentor, friend Steve Jobs

One life lesson Tim Cook learned from his mentor, friend Steve Jobs

One life lesson Tim Cook learned from his mentor, friend Steve Jobs
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By Suman Singh  Mar 28, 2019 11:33:30 AM IST (Published)

Steve Jobs once said, “This is the best time in history to be alive.” And the chief executive of Apple, Tim Cook, agreed with his friend and mentor. 

Steve Jobs once said, “This is the best time in history to be alive.” And the chief executive of Apple, Tim Cook, agreed with his friend and mentor.

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At the 2018 Duke University commencement, Cook reiterated Steve Jobs words saying the entrepreneurs have the tools, potential, and reach to make the world a better place. Being fearless – a trait anyone hoping to challenge the status quo, is something Cook learned in his early days of working with Jobs.
“A restless refusal” to accept things as they are, is what churns the wheel of innovation in this world, motivating young entrepreneurs to come up with ideas that nobody ever thought of before.
Martin Luther King Jr. once said:
Take the first step in faith. You don't have to see the whole staircase, just take the first step.
The courage to follow your heart and move forward, going against conventional wisdom is what defines entrepreneurship.
"I've learned that the greatest challenge of life is knowing when to break with conventional wisdom. Don't just accept the world you inherit today. Don't just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved unless people dare to try something different. Dare to think different," Cook said as he addressed the students.
Young entrepreneurs will always find more critics than supporters who celebrate their original idea. While taking a leap of faith with the idea seems to be scary, it’s the habit that drives great leaders.
While addressing crises, being driven by a set of higher values and purposes will help you respond to it more quickly. At a time when a lot of people get into the corporate sector or your competitors are changing strategies to achieve short-term goals, these values will keep you focused on your North Star.
Keeping on with the legacy of Steve Jobs, several Apple executives, including Tim Cook use the phrase ‘enriching lives.’ "We reject the excuse that getting the most out of technology means trading away your right to privacy. We choose a different path. Collecting as little as your data as possible and being thoughtful and respectful when it's in our care,” Cook added.
Entrepreneurship requires fearlessness and it is okay not to feel powerless when faced with crises. It takes a lot of courage to tread the path less travelled when your peers are getting into the corporate bandwagon.
Addressing the graduates at the Duke University, Cook said, it takes a lot of strength and courage to make huge and substantial improvements than incremental ones or to build a business when you don’t know where your next paycheck will be coming from.
“It takes courage to be the first person to stand up and change things when the majority of people are content to accept things as they are,” Cook added.
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