Business How a startup entrepreneur can go digital to develop brand identity Updated : July 17, 2019 08:56 AM IST Potential clients first go online to check your organisation’s credibility before they do anything else. Having a website that is outdated and underwhelming is like walking into a client meeting in sweat pants and a t-shirt. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.