Entrepreneurship Amazon CEO Jeff Bezos shares a crucial piece of advice for entrepreneurs to succeed Updated : June 18, 2019 06:59 AM IST The world's richest man, in a free-wheeling firechat at Amazon "re: Mars" event, said that he is very stubborn on big ideas. The good news is, he added, that at Amazon, "we still take risk all the time". For startups, he said that one should encourage their team-mates to take risks and be customer obsessed. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.